Timeless vintage brands #1 Utz chips

Some times ago, while I was watching an episode of Mad Men - a TV series sets in 1960s that tells about a fiction advertising company called Sterling & Cooper - I get a huge inspiration. More than to follow passionately the story of its controversial characters (such as the charming Don Draper) and to have good cues about the hypocrisies of a society such as the 1960s' one, this series is for me a continuous source of historical knowledge about logos and brands. Some of them are for me simply wonderful for their cuteness and grace, a kind of quintessence of how a logo should be. For instance, I discovered the logo of Utz chips: I had never seen it before, nor ever tried them, but the little girl who represents is really modern, able to express a high grade of simplification that is, using Leonardo da Vinci's words, the "ultimate form of sophistication". And my idea was that: to open a little space in this blog in which I show hand carved rubber stamps inspired directly from timeless vintage brands...

And using this hand carved rubber stamps I produces some tags, to be used for instance as bookmarks, that you can find on my etsy. I hope you like them...

Award-Book-Mark

I love very much illustrated books and, for that, one of my favorite activities is to spend my spare time flipping books in children compartment of bookstores... I'm very happy when I found illustrations able to express, through their immediacy and simplicity, even those concepts that should require many words. It is a language, whose apparently simplicity conceals actually a strong work of research that aims to the essence. And today, during my bookstore blitz, I stumbled upon a wonderful illustrated book, which has literally ravished me! It's Le Petit Gibert illustré by Bruno Gibert...

Bruno Gibert, Le Petit Gibert Illustré, Albin Michel Jeunesse, Paris, 2010, price 17,90 €, site of the publisher

It is an "alternative" dictionary; it offers indeed non conventional definitions to describe ordinary things, changing the point of view of the reader. Some amazing illustrations are related to funny definitions, and it really make me smiling thanks to the style of his draws and to his original and playful writings... amongst a lot of drawings and definitions, I've chosen only three of them in order to better present his work:

My love for this book inspired me to elaborate an "useful" prize with which reward my favourite books: an award cockade in felt to be used as bookmark!

These rosettes can be used as a bookmarks for your favourite books and for showing your love for them! Each cockade is hand stamped, using a hand carved rubber stamp. The all is completed with a French tricolored ribbon, you can find them on my etsy. I hope you like them!